How Enid Blyton helped shape an early CRM system

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Customer Relations Management feels like a very modern element of how to run a successful organisation, but it’s not a new invention.

When the legendary Biddy Baxter started at Blue Peter in 1962, she set up what she called a ‘Correspondence Unit’.

Enid Blyton
As she explained to Kirsty Young on Desert Island Discs, this unit came about as a result of an experience she had with Enid Blyton.
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Gift or bribery?

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Gift or bribe?

I’ve been reading the bloggerblackmail furore with interest over the past 24 hours.

The uproar within the blogging community is simply the latest in a centuries-long struggle over whether gifts constitute a generous act of benevolence, or simply an unsubtle bribe.

Nothing new here
My dad used to tell me a story about what he liked to call ‘political correctness gone mad’, relating to his experiences dealing with external contractors in his career working in London councils.
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Why the Labour Party also-rans could benefit from user research

Jeremy Corbyn

Jeremy Corbyn knows his audience

As Jeremy Corbyn’s coronation as the new Labour Party leader draws ever closer, I’ve been amused by the whinging from those who are scared about the likely outcome.

As anyone who works in digital knows, your primary aim is to focus on the user/audience first, find out what they want, and then align messaging and organisational goals in tandem.

Ultimately, all the prospective leaders want Labour to present a credible opposition to the Conservatives and win the next General Election in 2020 – that’s the goals sorted.

Appeal to the audience
What I haven’t seen much of from most candidates is tailoring their messages to appeal to their audience, ie Labour supporters (both current, lapsed and prospective).

I don’t claim to have done much research of my own into these ‘users’, but the apathy being shown to everyone except Jeremy Corbyn pretty much shows that he’s been listening to his audience, and engaging with them on the issues that matter to them.

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