More information than needed

I was out shopping on Sunday and walked past a coffee shop that had a huge (we’re talking 3′ x 4′) sign in its window.

It proudly proclaimed:

54 MORE SEATS DOWNSTAIRS

Possibly the most odd statement I’ve seen in a while.

– Have they had problems when a party of 55 turned up and couldn’t fit in?
– Why not just say: ‘More seating downstairs’
– Or if they’re that proud of the number: ‘More than 50 seats downstairs’.
– Do they think they’re losing trade because people don’t know there are enough seats?

I guess I’ll never understand marketing…

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