Lose the stickers

AppleOK, so the picture on the left is pretty crap, but I think you can tell what I’m getting at.

Why is it that every single individual piece of fruit now has to have its own special sticker? We’re not talking the branding ones like ‘Cape’ or ‘Zespri’, just the ones with number and name.

I know it’s to help staff differentiate between varieties of fruit, but does every single piece need its own identifier? Think of the manpower, adhesive and paper being wasted just to put it on.

It must be like being in The Prisoner in the apple section of Sainsbury’s. There’s probably one lonely Braeburn desperate to break free of the plastic bag and scream, “I am not a number, I’m an apple!”