In case you’ve been under a rock for the last couple of weeks, the third series of Mad Men starts this week on BBC4.
The stunning depiction of a New York advertising agency in the early 1960s has won countless awards since it was first shown on US TV for the first time in 2007.
What’s more, the focus of the show has changed since it debuted. Although women of a certain age still lust after Don Draper, in his perfect suit and slicked-back hair, complete with his twisted morals, the true stars are the women, aka Peggy Olson, Betty Draper and the wonderful Joan Holloway.
All three epitomise the struggle for women to be seen as people in their own right and not just as housewives and baby-makers, and yet all three are completely different.
In case you’re still wondering what all the fuss is about, why not take get hold of the Series 1 & 2 boxset – for under Â£20 – so you can catch up and then get drawn in just like everyone else.