The Guardian’s new ‘follow’ the writer functionality

Follow a Guardian writerI might be way behind the times, but today I spotted an interesting new piece of Beta functionality on the Guardian website.

You are now able to ‘follow’ a writer, and notification of their latest articles will be emailed to you as soon as they go live.

I’m sure there must be others, but the only writer I could find this against initially was Hadley Freeman.

In an age of seemingly instantaneous updates on Twitter, there’s something deliciously ‘retro’ about receiving an email telling you about a new live article. I’ll be intrigued to see if this is a flash in that pan, or part of a new, successful way of driving increased page views.

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