Archive for the ‘books’ Category

Building built from thousands of books – WOW!

Posted on the August 5th, 2010 under books by rob

Coming just a few days after comedian Stewart Lee described how he ditched all his shelves of books, this is surely something to make him reconsider, although you might have a job living as a family inside.

Matej Kren has created a gigantic tunnel of books and, if you happen to be in Bologna, you can go and see it at the city’s Museum of Modern Art (MAMbo).

building made of books.

I mean, I think lots of books are pretty awe-inspiring, but this takes them somewhere completely new.

- You can see all the images at Inhabitat

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How to market classic books brilliantly

Posted on the June 14th, 2010 under books by rob

As proper books fight the inevitable march of their digital companions, it remains obvious that the way to keep the real thing afloat is by making them appealing and interesting, no matter that the content is no different.

Penguin scored a coup in the mid-90s with their Penguin 60s, to celebrate their 60th anniversary.

Now, step forward this genius set of repackaged classics from Tank Magazine.

Styled in the guise of good old-fashioned flip-top cigarette packets, you can buy these novels, including Joseph Conrad’s Heart of Darkness and Robert Louis Stevenson’s Dr Jekyll and Mr Hyde, in a special Tankbooks tin.

What’s not to like about these? Brilliant marketing, in my opinion. Using out-of-copyright books, there’s no costs involved with rights, so you can plough more money into the design and feel.

The books costs £42 altogether in the tin, or £8 per book, if you buy individually.

- More info from Tankbooks

(found via Alltop)

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When books, the web and video collide

Posted on the January 19th, 2010 under books, internet, video, web 2.0 by rob

People have been trying to get books to work online for a while. There are a variety of book social media sites, such as the Amazon-owned Shelfari, goodreads and Bookrabbit, to name just three. 

We also have the much-heralded arrival of the Kindle (Amazon again), numerous other e-readers and even iPhone apps, such as Stanza.

Then there are the TV adverts created specifically to look like a movie trailer, when they are actually a book plug – namely those of uber-author James Patterson.

There are also some authors, such as Jasper Fforde, who have tried to provide the equivalent of DVD extras, by getting readers to enter a password that’s hidden in books which then unlocks extra content around the specific title. 

But now there’s a new kid and new idea on the block. It comes in the form of mini-videos within a book that both complement and enhance your enjoyment of the material. 

Dark Origins has been created by Anthony Zuiker, the creator of the phenomenon that is CSI. Ostensibly a gruesome crime thriller about a serial killer, what raises this above the norm is the aforementioned additional material. 

To dovetail nicely with Zuiker’s own site Level 26 - a nod to the categorisation of the most heinous serial killers of all – every 26 pages, the reader is prompted to visit the site and enter a special code, which then leads directly to a relevant 3-5 minute video that ties in with the plot at that point. 

Naturally, coming from the creator of CSI, these short clips are extremely expertly and stylishly shot. They wouldn’t look out of place on CSI itself and I wouldn't mind betting that the amount of money spent on video is more than the actual book. 

Will it work? Well, it makes a book more interesting and definitely raises it above the everyday thriller, but a lot depends on how good the writing is. I’m only a short way into Dark Origins currently and the jury is out, as far as I'm concerned. 

The other issue for me still comes down to whether want to stop reading in the middle of a book to watch a video and also want someone else to show them what certain characters look like. 

One of the joys of reading a novel before it’s ever come close to the big or small screen is that you get to create your own idea of what certain characters look like. 

Even though he's been played by both John Hannah and Ken Stott, neither of them match up to my own picture of Iain Rankin's Rebus, so strong is he lodged in my imagination. 

Fair play to Zuiker for trying something different – he's got the clout and cash to do it, but I fear it will remain a gimmick, rather than become the norm.

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