Firefly phones: The difference between UK and USA

There’s been much talk in newspapers recently about the new Firefly mobile phone that’s being aimed at 4-year-olds! Naturally the middle market is outraged that such young children are being targeted with such propaganda, but the Firefly phone has been on sale in the US for a number of years. I spoke at a Marketing Conference 4 years ago alongside […]

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Why buy mince pies in October?

Outrage in The Daily Mail today, as M&S have been ‘exposed’ for selling mince pies that have a best-by date of November. Now on the face of it, this is a perfectly valid story. If you’re buying an obviously Christmas-themed product, you’d expect it to last till the festive season, wouldn’t you? But then I stopped to think. I know […]

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