Is personalisation really any good?

A tweet in my time line caught my eye last week. Someone I follow was calling out Sainsbury’s for giving her an offer for pork sausages, despite her having bought kosher margarine recently. What surprised me more was Sainsbury’s explanation. Hi Coral, our vouchers are randomly generated. We apologise for any offense caused. Daryl. — Sainsbury's (@sainsburys) September 23, 2016 […]

Read more

MadMinds Europe 2016: Digital is hard, but fun

I’ve just spent a couple of days at the MadMinds Europe 2016 conference, where I spoke, but also listened to some excellent presentations and people about their successes and frustrations. Here are 6 insights I gleaned from the 2 days… 1. Digital is blooming hard work There’s occasionally the external perception that when someone launches something new,  or even creates […]

Read more