User testing can be an emotional experience

Anyone who’s spent any time working in digital will tell you the benefit of regular testing of your offering with real people. They hopefully validate a number of theories, as well as piercing huge holes through long-held assumptions and occasionally throwing you curveballs you would never have foreseen under any circumstances. But – for me – the most enduring part […]

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How Enid Blyton helped shape an early CRM system

Customer Relations Management feels like a very modern element of how to run a successful organisation, but it’s not a new invention. When the legendary Biddy Baxter started at Blue Peter in 1962, she set up what she called a ‘Correspondence Unit’. Enid Blyton As she explained to Kirsty Young on Desert Island Discs, this unit came about as a […]

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