Will the General Election 2015 sound the death knell for traditional print media influence?

It won’t have escaped anyone’s notice in the UK that there is a General Election about to happen. There has been coverage almost everywhere on all possible media channels. But how you have engaged with the election is the thing that may well have changed in 2015. For years, the daily newspapers have wielded huge clout. The infamous Sun front […]

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Do all brands have to be human in their communications?

My mate Rob tweeted a spectacularly cold and impersonal text message from his insurance company the other day, asking quite understandably where the ‘humanity’ was in this particular brand. If brands are supposed to behave like humans, who the hell is this? pic.twitter.com/9UgXGiwX8L — Rob Coke (@RobCoke) March 2, 2015 One of the replies we got (after my retweet) was […]

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