Why ‘Call The Midwife’ is the most culturally and politically significant programme on British TV

Call The Midwife started as a quaint, conventional story of a post-WW2 midwifery practice in East London, based on the memoirs of a real-life midwife – Jennifer Worth – and quickly became a Sunday-night ratings success for the BBC.

Now into its sixth series, the setting may not have changed and the tales of expectant mothers in poverty still abound, but the tone and import of the show has grown and grown. Continue reading

Failure to take responsibility is the worst thing a boss can do

It probably won’t be a surprise to find I don’t particularly warm to Paul Nuttall and UKIP.

I don’t agree with their politics, so have very little time for them. However, recent news has made me have even less respect for the UKIP leader than ever.

I’m not talking about his pretence that he had close friends who apparently died at Hillsborough, which is pretty indefensible anyway.
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Why the Labour Party also-rans could benefit from user research

Jeremy Corbyn

Jeremy Corbyn knows his audience

As Jeremy Corbyn’s coronation as the new Labour Party leader draws ever closer, I’ve been amused by the whinging from those who are scared about the likely outcome.

As anyone who works in digital knows, your primary aim is to focus on the user/audience first, find out what they want, and then align messaging and organisational goals in tandem.

Ultimately, all the prospective leaders want Labour to present a credible opposition to the Conservatives and win the next General Election in 2020 – that’s the goals sorted.

Appeal to the audience
What I haven’t seen much of from most candidates is tailoring their messages to appeal to their audience, ie Labour supporters (both current, lapsed and prospective).

I don’t claim to have done much research of my own into these ‘users’, but the apathy being shown to everyone except Jeremy Corbyn pretty much shows that he’s been listening to his audience, and engaging with them on the issues that matter to them.

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