It probably won’t be a surprise to find I don’t particularly warm to Paul Nuttall and UKIP.
I don’t agree with their politics, so have very little time for them. However, recent news has made me have even less respect for the UKIP leader than ever.
I’m not talking about his pretence that he had close friends who apparently died at Hillsborough, which is pretty indefensible anyway.
Jeremy Corbyn knows his audience
As Jeremy Corbyn’s coronation as the new Labour Party leader draws ever closer, I’ve been amused by the whinging from those who are scared about the likely outcome.
As anyone who works in digital knows, your primary aim is to focus on the user/audience first, find out what they want, and then align messaging and organisational goals in tandem.
Ultimately, all the prospective leaders want Labour to present a credible opposition to the Conservatives and win the next General Election in 2020 – that’s the goals sorted.
Appeal to the audience
What I haven’t seen much of from most candidates is tailoring their messages to appeal to their audience, ie Labour supporters (both current, lapsed and prospective).
I don’t claim to have done much research of my own into these ‘users’, but the apathy being shown to everyone except Jeremy Corbyn pretty much shows that he’s been listening to his audience, and engaging with them on the issues that matter to them.
Labour leader hopeful Jeremy Corbyn
I’ve been watching and listening to footage of Jeremy Corbyn over the past week or so and – quite aside from his policies – I think I’ve identified other reasons for his apparently-surprise popularity among grass-roots voters.
At 66, Corbyn has decades of experience and the gravitas he offers stands out.
Consider Ken Livingstone’s similar appeal which swept him into the London Mayoralty and the popularity of a similar-aged Alan Johnson.
There are times when relative youth just don’t cut it.