Why a story beats facts every time

I’ve been reading – and been thoroughly blown away by – Richard Powers’ Pulitzer Prize-winning novel The Overstory* this January. It interweaves the stories of nine different people who become linked as a result of a natural catastrophe – it’s very much a story of our time, but I was struck by the following quote contained within. “The best arguments […]

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The 10 Principles of Storytelling

I recently finished a great little book called How to tell your story so the world listens by Bobette Buster. It’s a short, yet affecting book, looking at how we can all tell our stories better, and Bobette reduces the art of storytelling to 10 basic principles. Here are a few of them below… 1. Tell your story as If […]

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