Is personalisation really any good?

A tweet in my time line caught my eye last week. Someone I follow was calling out Sainsbury’s for giving her an offer for pork sausages, despite her having bought kosher margarine recently. What surprised me more was Sainsbury’s explanation. Hi Coral, our vouchers are randomly generated. We apologise for any offense caused. Daryl. — Sainsbury's (@sainsburys) September 23, 2016 […]

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When ‘tone of voice’ goes wrong

Among the many ‘buzzphrases’ that you hear in content circles, ‘tone of voice’ comes near the top. (Hell, I even wrote a post about it earlier in 2013) And if you take a straw poll of most, big, public-facing organisations, the way they want to seen (which is reflected in their tone of voice) usually includes the words ‘friendly’, ‘warm’, […]

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