The secret behind contagious content

I took part at an event organised by PR Moment around the concept of ‘contagious content‘ (or viral marketing) on Wednesday.

What motivates popularity, shareability and is it actually worth it?

Big data

Anna Salter from Kantar Media provided the data, neatly summed up in a handy acronym that defines the perfect storm of viral marketing: REACH – Relevance; Emotion; Ambience; Currency; Handiness.

If you tick these 5 boxes, then you’re in with a chance of a hit.

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What I’ve read this week… 21st Feb 2013

I’ve realised I read such a lot of interesting stuff every week that I want to document it.

Here’s the first in a hopefully-fairly regular series of weekly round-ups.

Enjoy 🙂

1) Big Data? Meh!

The wonderful Stowe Boyd is a great person to follow on Twitter and his take on 2013’s buzzword, ie Big Data is more than a little interesting.
Read Stowe’s view on Big Data

2. Fair comment?

It’s fair to say that comments and commenters have becomes something of a challenge for lots of sites. However, rather than limit their scope, some sites are going further, including Gawker’s Nick Denton.
How to do something different with comments
(Thanks to Will McInnes from the rather good NixonMcInnes for this link.)
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Why 2013 should be the year you think ‘tone of voice’

This post was originally published on the Web Managers Group site.

As web managers we have a lot to think about, don’t we?

Can people find our content? Does the technology work properly? Are we pleasing our stakeholders? Are there any broken links? Should we be doing more video?… the list is endless.

But I’d like to propose you focus on an oft-forgotten area as a matter of urgency in 2013: tone of voice.


There are many outsiders who scoff at those three words, likening it to the umbrella that the barman adds to the cocktail glass – pretty, but ultimately just decorative. The bit that gets added at the end, almost as an afterthought.

Oh, how wrong they are. If you’ll allow me to continue with the cocktail analogy, tone of voice is the usually-unseen ingredient that turns a bit of alcohol, ice and fruit into something so addictive that you keep wanting to come back for more.

In fact, I’d go so far as to say that tone of voice is possibly the most important element of your website and YOU ARE THE GUARDIANS!
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