I’m currently reading Daniel Levitin’s excellent book The Organized Mind in which he delves into all sorts of ways that our brains work and how we might want to change our behaviour to make our lives easier. He makes some excellent points on the human desire to lie in everyday interactions and asks why we do it. “One reason is […]
Read moreCategory: language
Why 2013 should be the year you think ‘tone of voice’
This post was originally published on the Web Managers Group site. As web managers we have a lot to think about, don’t we? Can people find our content? Does the technology work properly? Are we pleasing our stakeholders? Are there any broken links? Should we be doing more video?… the list is endless. But I’d like to propose you focus […]
Read moreDid Tesco get it right with its apology?
Following the horsemeat beefburger story earlier this week, today Tesco has taken out ads in newspapers and implemented a full-screen pop-up [right] on its website to apologise to customers. Tesco is clearly – and rightly – worried that the story is going to put off customers and lose them trade, so the speed and proportion of its action seems totally […]
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