Why no woman should want to be referred to as ‘female’

Our cultural norms are generally something we don’t give a lot of thought to, but when they affect 50% of people’s everyday lives, without us realising, then it’s time to stop and reassess. I’m currently reading Cordelia Fine’s excellent book Delusions of Gender and she talks eloquently about the loaded nature of the words ‘male’ and ‘female’. Essentially, as soon as someone […]

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The ultimate explanation of why you need a strategy

I was reading the excellent Made To Stick by Chip & Dan Heath this week and came across the most brilliant analogy to explain why all organisations – or even projects – need a strategy. “If you’re playing darts and your friend consistently aims too high, you can give useful feedback. But it’s the obvious location of the bullseye that […]

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