Why don’t banks target the younger generation any more?

Midland's Griffin from the 1980s

If you grew up in 1980s Britain, you’ll easily recognise the above yellow figure. The Griffin was the embodiment of Midland Bank (later to become part of HSBC).

One of the big selling points of Midland – if you were a kid – was the chance to join the Griffin Savers Club. It was a basic savings account, but you got a free sports bag, dictionary, file and more when you signed up.

First out of the blocks a couple of years earlier, Natwest also tried to encourage the youth of the 80s to become customers by launching their Piggy Bank scheme – the more money you saved, the more piggy banks you got.

As my generation grew up, the same banks tried to encourage us to upgrade to a full-on Student Bank account using a free Young Person’s Railcard or HMV vouchers as incentives.

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