5 ways YOU can be brilliant every day

I recently read the rather inspirational Be Brilliant Every Day by Andy Cope & Andy Whittaker – not so much a self-help book, more a book to help you change your daily mindset.

“This book is for the person you already are… It’s a reminder that you are already brilliant, sometimes. And that you need to start being brilliant a bit more often.”

Here are 5 pearls of wisdom from their funny, down-to-earth and hugely affecting book.

1. Embrace your inner child

Children are a wonderful example of our natural state of being. Their default setting is playful, delirious, curious, fun, joyful and excitable.

The Andys’ point here is to encourage you to think about what ‘kind’ of person you are, or rather you want to be. Do you want to be dull and boring, or full of life and unbridled enthusiasm.

I often see young kids skipping down the road, singing out loud and I wonder when and why it became socially unacceptable for adults to do the same.

2. Happiness is experience not stuff

There’s been a growing trend during the recession towards people looking for an experience, rather than a consumable product. Witness the rise of events such as Secret Cinema or the generosity shown towards Chris Evans’ Children In Need auction packages.

If you list the top 10 happiest moments of our life, there’s unlikely to be a single product on there. It’ll be the experiences. It’ll be things you’ve done, moments of joy and achievements that have left you grinning, rather than products you’ve purchased.

In other words, stop buying and start living.

3. Remember the Losada Line

Although it’s called a line, the Losada Line is actually a number: 2.9013 to be exact.

It’s the ratio of positive to negative comments necessary to create flourishing relationships. In plain, simple English, it takes about three positives to make up for one negative.

As the book points out, 3 is the minimum number to keep things harmonious and 6 is a much better number to aim for.

And don’t feel as if you need to avoid all negativity. Some bad vibes are acceptable.

Since writing this, I’ve read that the Losada Line has now been debunked as a concept.

You can find out more here

4. Live in the ‘now’

Mindfulness has become a bit of a buzzword recently and if you want to be more acquainted with it, I suggest you read this interview with the pioneer behind it, Professor Mark Williams.

One of the major parts of being mindful, though, is accepting that the past is gone and unchangeable and that any vision you may have of the future is unreal.

Now pair this with Andy Cope and Andy Whittaker’s take:

Happiness has been missold as the reward, the elusive end point that we all crave. It’s something you must earn, or pursue… You are sold the vision of ‘I’ll be happy when…’ … What if being happy NOW is the key to success?

In other words, stop waiting to be brilliant and happy and start enjoying your life at the moment.

5. Stop making policies

We all want to be valued. To be respected. So why is it that value and respect is constantly undermined by petty policies at work.

Every time you put a policy, protocol or procedure into your organisation, you take away some passion and trust from the people who are already doing the job… Invariably, rules, procedures and standards are there to stop people being rubbish. The problem is they also clip the wings of those who are brilliant.

As the authors say, policies and rules tend to stifle passion and trust – two of the most important values in any organisation.

Be Brilliant Every Day is full of superb insight and well worth a read.

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Richard Branson shows that slick PR is far from necessary in difficult times

20141103-183503.jpgFollowing the terrible crash of a Virgin Galactic test flight, Richard Branson has been on the offensive in the past 24 hours, railing against misguided reports of the source of the crash.

But it’s not his pugnacious side that has most impressed me, rather his humanity.

He was quick to fly straight out to the crash site after the tragic accident, visiting affected families and the surviving pilot. He’s also made himself available to the media and not palmed off responsibility to a Press spokesperson.

I listened to him being interviewed on BBC 5 Live on Monday and he was hesitant, stuttering and repeated himself – and utterly brilliant at the same time.

The very fact that he’s not full of pre-rehearsed soundbites and has clearly been affected emotionally by the crash is exactly why people warm to him – and unquestionably a big factor behind his success.

In a world dominated by staged media opportunities, spin and PR-led news, Branson stands out like a beacon of humanity.

His real, human response to an event such as this serves as an example to every other executive at the top echelons of companies. When something goes wrong, act quickly and be a real person.

The public don’t want spin, they want a genuine response. They want emotion. They want heart.

Why paper publishers are shooting themselves in the foot

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I’m going to tell you a story. It may be an isolated story, but it underlines exactly why old-school magazine publishers will slowly die, unless they basically buck their ideas up.

My partner has a subscription to Vanity Fair and Vogue – both published by Conde Nast. This entitles her to the hard copy magazine and a digital version. So far so good.

In September her copy of Vogue failed to arrive – irritating but not unusual in the world of magazine subscriptions. Plus, she still had access to the digital version, and when Vanity Fair arrived as usual there was no reason to think it was anything but a blip.

Then, a couple of weeks ago, my partner’s access to the digital assets stopped. Downloads were frozen.

She rang them up and was told that the September issue of Vogue was undelivered and came back Return to Sender.

Apparently Conde Nast runs a policy that if this happens, it triggers an account freeze.

And not just a physical account freeze, but a digital freeze too.

That baffled me but, assuming they contact a subscriber electronically to let them know, that makes sense. Except they don’t. They just do it. No questions. No follow-up.

The customer services person then told my partner that now they knew all was in order they’d unfreeze the account and start resending physical magazines, with digital access available in 24 hours.

End of story, right? Well, it wouldn’t be much of one if that’s all there was to it, would it?
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