Primeval – sponsored by Haven?

Primeval - Douglas HenshallThe not particularly scary or believable Primeval returns for a second series very soon, hoping to breath life into ITV1’s post-Christmas Saturday schedule.

I spotted an ad for the new series on a bus this morning and was mildly surprised to see who the show’s sponsor is – none other than Haven holidays.

Please, please, please tell me what the link is between a show about prehistoric monsters terrorising the UK and a family holiday company. Is ITV that desperate to find a sponsor for a show?

Quick, I don’t want to be overrun by a Velociraptor this summer, so I’ll book a holiday to a caravan park in Dorset – lovely jubbly!

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