Writing for mobile – is it so different to writing for web?

mobile-writingToday, I came across an Econsultancy post offering tips on writing content for a mobile audience.

There was nothing inherently wrong with the advice, in my opinion, apart from one crucial thing. Writing for a mobile audience shouldn’t be any different.

As ever more websites become responsive, and mobile-only sites disappear, surely the ability to write for a mobile audience should simply be writing for all audiences?

If you look at the tips given in the Econsultancy article, every one of them is just as relevant as for a pre-mobile audience.

Although the UX may need to change on a mobile device, the general content should work in all eventualities. So anyone trying to sell you on ‘writing for mobile’, is just pulling a fast one.

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