I stumbled across an article last week, mentioning a term that was new to me, yet simultaneously enraged me: Xennial. Apparently, Xennials are people who straddle the Generation X and Millennial generations – born between 1977 and 1983. The term has been ‘invented’ specifically to accommodate a group of people who don’t feel as if they fit into the X […]
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Charity vs ethics: you decide
Ever heard of “dark patterns”? The term was coined – as you can see from the photo above – by Harry Brignull and is used to describe ‘naughty things’ companies do to try and trick you into doing something you don’t necessarily want to. As companies try ever harder to make money and get more out of people, these dark […]
Read moreForget the big idea – start with the user
We think of Apple as being the great modern-day innovators, but actually what they do is take an initial idea – more often than not one that a competitor has created – and then improve on it, based on customer needs. Even in 2016, this is something that so many brands still fail to do. In her book Meaningful: The […]
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