Why we need to be more inclusive than ever in our daily life

After a General Election the one thing you can guarantee is knee-jerk reaction and hysterical responses by supporters of whichever parties lost. And so we have seen following the surprise Conservative victory in the 2015 General Election. None more so than the assertion by philosopher Rebecca Roache that Labour supporters should unfriend any Tory friends on social media. Quite aside […]

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Will the General Election 2015 sound the death knell for traditional print media influence?

It won’t have escaped anyone’s notice in the UK that there is a General Election about to happen. There has been coverage almost everywhere on all possible media channels. But how you have engaged with the election is the thing that may well have changed in 2015. For years, the daily newspapers have wielded huge clout. The infamous Sun front […]

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When ‘tone of voice’ goes wrong

Among the many ‘buzzphrases’ that you hear in content circles, ‘tone of voice’ comes near the top. (Hell, I even wrote a post about it earlier in 2013) And if you take a straw poll of most, big, public-facing organisations, the way they want to seen (which is reflected in their tone of voice) usually includes the words ‘friendly’, ‘warm’, […]

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