You can’t please all the people…

Bill Bernbach

Reading one of Nick Cave’s excellent Red Hand Files reminded me of the Bill Bernbach quote that I shared on LinkedIn back in 2016.

Fast forward four years and – right now – being bold feels like a dangerous activity. Cave himself hits the nail on the head with this quote:

“…what songwriter could have predicted thirty years ago that the future would lose its sense of humour, its sense of playfulness, its sense of context, nuance and irony, and fall into the hands of a perpetually pissed off coterie of pearl-clutchers? How were we to know?”

Barely a day goes by without an example of public bear-baiting on social media – despite calls for restraint in the wake of Caroline Flack’s death.

The way people orchestrate something akin to a digital lynching when someone expresses an opinion that doesn’t appear to conform to the mean is reprehensible.

However, I have also seen remarkably reasonable debates on both Twitter and Facebook between people who completely disagree on an issue – one about Quentin Tarantino’s alleged misogyny manifesting itself in Once Upon A Time In Hollywood sticks in the mind.

But the world is built on people swapping stories and ideas, which more often that not come with a difference of opinion.

We are human. We think. We don’t all have the same opinions. We should be comfortable that sometimes people don’t agree with us.

What we must guard against is how (and possibly where) we choose to discuss and evaluate those ideas.

By and large, I have found myself unwilling to voice an opinion online. And if a straw poll among friends is anything to go by, I know I’m far from alone.

Meanwhile in the comfort of a group I know, I’m willing to put something potentially contentious out there, safe in the knowledge that I won’t become Public Enemy No.1.

I’ll leave the last word to Nick Cave again…

“I would rather be remembered for writing something that was discomforting or offensive, than to be forgotten for writing something bloodless and bland.”

Is Facebook starting to bite the hand that feeds?

Facebook logoOn Wednesday 29th June, Facebook announced a major change to its algorithm. Detailed in a blog post, the VP of Product Management Adam Mosseri said:

“Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family”

Most people would find it hard to disagree with that notion. After all, Facebook is where we go to catch up on friends’ baby news, gnash teeth at colleagues’ holiday photos or share a picture with our relatives. Why wouldn’t we want an improvement on that?

The algorithm change comes at the expense of brands, however. Concerned that people are bombarded with too much branded content, Facebook has decided to make it more difficult for you to see it.

For the general punter that’s great, but for people who work in social media for a living and have to get their posts onto people’s radars, it’s a nightmare. Continue reading “Is Facebook starting to bite the hand that feeds?”

MadMinds Europe 2016: Digital is hard, but fun

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I’ve just spent a couple of days at the MadMinds Europe 2016 conference, where I spoke, but also listened to some excellent presentations and people about their successes and frustrations.

Here are 6 insights I gleaned from the 2 days…

1. Digital is blooming hard work

There’s occasionally the external perception that when someone launches something new,  or even creates a new app, that it took just a few weeks.

In fact, I still hear surprise from non-digital folks that you can’t just ‘knock up a new microsite’ in a couple of weeks, much less whether it’s even the right idea.

Continue reading “MadMinds Europe 2016: Digital is hard, but fun”