User testing can be an emotional experience

Anyone who’s spent any time working in digital will tell you the benefit of regular testing of your offering with real people. They hopefully validate a number of theories, as well as piercing huge holes through long-held assumptions and occasionally throwing you curveballs you would never have foreseen under any circumstances. But – for me – the most enduring part […]

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Stop thinking ‘failure’ is a bad thing

Most of us are brought up being encouraged to get things right. Although ‘fail fast, fail hard’ has become a Silicon Valley motto, it’s anathema to most of us. And yet doing things wrong is great, because you learn from your mistakes (and no, that’s not meant to be a cliche). Take James Dyson, King of Making Failure Pay. He […]

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