Anyone who’s spent any time working in digital will tell you the benefit of regular testing of your offering with real people. They hopefully validate a number of theories, as well as piercing huge holes through long-held assumptions and occasionally throwing you curveballs you would never have foreseen under any circumstances. But – for me – the most enduring part […]
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Stop thinking ‘failure’ is a bad thing
Most of us are brought up being encouraged to get things right. Although ‘fail fast, fail hard’ has become a Silicon Valley motto, it’s anathema to most of us. And yet doing things wrong is great, because you learn from your mistakes (and no, that’s not meant to be a cliche). Take James Dyson, King of Making Failure Pay. He […]
Read moreThe Hard Thing About Hard Things: why one-on-one meetings are so important
I’ve just finished Ben Horowitz’s brilliant book The Hard Thing About Hard Things – in which he shares his own widsom gleaned from being CEO of a start-up (Opsware) that was inches away from liquidation and ultimately went on to become very successful. There’s no grandstanding in the book – Horowitz openly admits when he got things wrong, how he’d […]
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