Is personalisation really any good?

A tweet in my time line caught my eye last week. Someone I follow was calling out Sainsbury’s for giving her an offer for pork sausages, despite her having bought kosher margarine recently. What surprised me more was Sainsbury’s explanation. Hi Coral, our vouchers are randomly generated. We apologise for any offense caused. Daryl. — Sainsbury's (@sainsburys) September 23, 2016 […]

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Leaders and their resistance to stress

I recently read Alastair Campbell’s excellent book Winners: And How They Succeed. Among many pearls of wisdom that Campbell gets from a variety of people in the public – many of which I want to share at a later date – is the following from Arsenal manager, Arsène Wenger We have gone from a vertical society to a horizontal society […]

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