That’s right – take the piss, why not!

Jo SwashIt didn’t take long for the newspapers to start making fun of the celebs in the jungle, did it?

Every year, whether it’s Big Brother or I’m A Celebrity, newspapers always mock contestants for their lack of general knowledge – as if everyone should be gifted with the brain of Fred Housego.

Joe Swash’s crime was to ask Czech-born Martina Navratilova if the Czech Republic is near Prague. Now hang on a minute – just exactly why is that soooo stupid?

OK, so he confused a city and a country, but if he’d turned round and said is that near Sydney or London, then the mocking would have been worth it. But come on – Prague is the capital of the Czech Republic, so he wasn’t exactly far out, was he?

How many people get taught capital cities and countries any more anyway? And European geography isn’t as simple as it was 15 years ago.

Back in 1990, say, you had Czechoslovakia and Yugoslavia – these have now been broken up into 8 smaller countries, making it far more difficult to know them all.

In my book, Mr Swash seems like a pretty OK bloke and he’s getting paid considerably more money for his 3 weeks work in the jungle than I get paid to sit at a desk for 12 months of the year, so fair play to him!

Zach and Miri… are missing something

Zach & MiriFratboy comedy titles marked a new low with the release of the new Seth Rogen/Judd Apatow movie, Zach and Miri Make A Porno.

Want to get people to come and see your film? Stick the word ‘porno’ in it and all the sad wasters who think it might have a bit of naughty in it will flock to the local multiplex.

However, those people who hear the film advertised on Magic FM could be forgiven for not realising exactly what the plot actually is.

I heard it advertised on Saturday morning around 9am and clearly the filmmakers have realised that not everyone who listens at that time will be the target audience.

How do I know that? Well, because mysteriously when it’s advertised on the radio, the film’s title has been curtailed slightly to the less exciting and informative, Zach & Miri.

Yup, the bit about ‘making a porno’ has vanished, leaving me to wonder if there are a host of people out there who’ve booked tickets thinking they might be going to watch a sweet romcom along the lines of Frankie & Johnny, or maybe even a scabrous look at age-gap relationships like Harold & Maude.

Did they think that not using the word ‘porno’ on the radio would avoid any awkward questions for parents with kids of a certain age?

Surely, those kids who are savvy enough to want to know more will also be able to read and will wonder what the MASSIVE BUS ADS mean, just as much as a 15-second ad on an easy-listening radio station.

Of course, they could just have been worried about the sensibilities of their listeners, none of whom would have been anywhere near the MASSIVE BUS ADS and would never have spotted the word ‘PORNO’ in 10ft high letters.

Makes you think, huh?