Fratboy comedy titles marked a new low with the release of the new Seth Rogen/Judd Apatow movie, Zach and Miri Make A Porno.
Want to get people to come and see your film? Stick the word ‘porno’ in it and all the sad wasters who think it might have a bit of naughty in it will flock to the local multiplex.
However, those people who hear the film advertised on Magic FM could be forgiven for not realising exactly what the plot actually is.
I heard it advertised on Saturday morning around 9am and clearly the filmmakers have realised that not everyone who listens at that time will be the target audience.
How do I know that? Well, because mysteriously when it’s advertised on the radio, the film’s title has been curtailed slightly to the less exciting and informative, Zach & Miri.
Yup, the bit about ‘making a porno’ has vanished, leaving me to wonder if there are a host of people out there who’ve booked tickets thinking they might be going to watch a sweet romcom along the lines of Frankie & Johnny, or maybe even a scabrous look at age-gap relationships like Harold & Maude.
Did they think that not using the word ‘porno’ on the radio would avoid any awkward questions for parents with kids of a certain age?
Surely, those kids who are savvy enough to want to know more will also be able to read and will wonder what the MASSIVE BUS ADS mean, just as much as a 15-second ad on an easy-listening radio station.
Of course, they could just have been worried about the sensibilities of their listeners, none of whom would have been anywhere near the MASSIVE BUS ADS and would never have spotted the word ‘PORNO’ in 10ft high letters.
Makes you think, huh?