The uproar within the blogging community is simply the latest in a centuries-long struggle over whether gifts constitute a generous act of benevolence, or simply an unsubtle bribe.
Nothing new here
My dad used to tell me a story about what he liked to call ‘political correctness gone mad’, relating to his experiences dealing with external contractors in his career working in London councils. Continue reading “Gift or bribery?”
Jeremy Corbyn knows his audienceAs Jeremy Corbyn’s coronation as the new Labour Party leader draws ever closer, I’ve been amused by the whinging from those who are scared about the likely outcome.
As anyone who works in digital knows, your primary aim is to focus on the user/audience first, find out what they want, and then align messaging and organisational goals in tandem.
Ultimately, all the prospective leaders want Labour to present a credible opposition to the Conservatives and win the next General Election in 2020 – that’s the goals sorted.
Appeal to the audience
What I haven’t seen much of from most candidates is tailoring their messages to appeal to their audience, ie Labour supporters (both current, lapsed and prospective).
I don’t claim to have done much research of my own into these ‘users’, but the apathy being shown to everyone except Jeremy Corbyn pretty much shows that he’s been listening to his audience, and engaging with them on the issues that matter to them.
Labour leader hopeful Jeremy CorbynI’ve been watching and listening to footage of Jeremy Corbyn over the past week or so and – quite aside from his policies – I think I’ve identified other reasons for his apparently-surprise popularity among grass-roots voters.
His age
At 66, Corbyn has decades of experience and the gravitas he offers stands out.
Consider Ken Livingstone’s similar appeal which swept him into the London Mayoralty and the popularity of a similar-aged Alan Johnson.
