The ultimate explanation of why you need a strategy


I was reading the excellent Made To Stick by Chip & Dan Heath this week and came across the most brilliant analogy to explain why all organisations – or even projects – need a strategy.

“If you’re playing darts and your friend consistently aims too high, you can give useful feedback. But it’s the obvious location of the bullseye that makes your comment possible.

What if and your friend don’t agree on where it is? In that case, your communication will be unproductive and irritating for both of you – and if you were playing “business” rather than darts, the person with more power would win the discussion. A common strategic language allows everyone to contribute.”

I’ve worked on countless projects and in many organisations, where it wasn’t immediately obvious what the end goal was, nor the way we were going to measure it.

If you ever need to explain to anyone – even a boss – why a strategy is important, this is the way to do it.

CC photo via Flickr: John

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