This Tuesday I spoke at the Marketing Week Content Strategy 2.0 Conference about the power of evergreen content and why you need to make more of it.
The Italian polymath Vilfredo Pareto came up with his famous principle in 1906 that says that 80% of your output comes from just 20% of the effort.
In content terms, on your website there will be those key pages or sections that make up the bulk of your traffic.
And yet many of us ignore them and fail to sanity check them or try to optimise them, preferring to focus on ‘shiny’ new campaigns.
Continue reading “How to make your evergreen content work for you”