Today, I came across an Econsultancy post offering tips on writing content for a mobile audience.
There was nothing inherently wrong with the advice, in my opinion, apart from one crucial thing. Writing for a mobile audience shouldn’t be any different.
As ever more websites become responsive, and mobile-only sites disappear, surely the ability to write for a mobile audience should simply be writing for all audiences?
If you look at the tips given in the Econsultancy article, every one of them is just as relevant as for a pre-mobile audience.
Although the UX may need to change on a mobile device, the general content should work in all eventualities. So anyone trying to sell you on ‘writing for mobile’, is just pulling a fast one.
Most of us are brought up being encouraged to get things right. Although ‘fail fast, fail hard’ has become a Silicon Valley motto, it’s anathema to most of us.