Outrage in The Daily Mail today, as M&S have been ‘exposed’ for selling mince pies that have a best-by date of November.
Now on the face of it, this is a perfectly valid story. If you’re buying an obviously Christmas-themed product, you’d expect it to last till the festive season, wouldn’t you?
But then I stopped to think. I know we’re in credit crunch (god, am I fed up with those two words) time and people like to start buying things early, but why would you buy mince pies now – in October – to use on Christmas Day?
I can understand buying crackers or stocking presents. But mince pies?
When I make a batch of mince pies at home, they’re lucky if they last 2 days before starting to be past their best, not 2 months!
What must manufacturers be putting in these pies that allows them to last so long? And more to the point, what are people thinking that makes them decide to buy mince pies in October and expect them to be OK to eat in December.
Let’s face it, it’s the Daily Mail’s fault!